Client: The Lincoln Motor Company
Date: December, 2012
Role: Executive Producer; Executive Creative Director; Lead Scriptwriter
A massive launch experience for the new Lincoln Motor Company using custom projection-mapping technology. A seven-minute narrative told using eleven projectors on the body of the new Lincoln MKZ, a 45-foot cyclorama, two actors, and the iconic facade of Avery Fisher Hall at Lincoln Center.
with: Incredible Machines, Volvox Labs, CTRL, Ken Tanabe, The Meta Agency, Burson Marsteller, Senovva
